{"product_id":"vitis-healthy-gums-toothpaste-100ml","title":"VITIS Healthy Gums Toothpaste","description":"\u003cp\u003e\u003cstrong\u003eThe specialized solution for firming the gum line and preventing further recession.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVITIS Healthy Gums Toothpaste \u003c\/strong\u003eis expertly formulated for individuals with delicate gums, those prone to inflammation, or anyone looking for the best toothpaste for a receding gum line. While gum recession cannot be reversed by brushing alone, this toothpaste provides the essential recommended daily care needed to firm up gum tissue, reduce redness, and prevent the progression of periodontal disease.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirming Action:\u003c\/strong\u003e Contains Pro-vitamin B5 (Panthenol), which helps to revitalize and firm the gingival mucosa. Stronger, healthier gums are more resilient against the mechanical stresses that lead to recession.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntibacterial Shield:\u003c\/strong\u003e Formulated with Cetylpyridinium Chloride (CPC), a powerful daily antibacterial that disrupts the dental biofilm responsible for gum disease and pocketing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow Abrasion Protection: \u003c\/strong\u003eThis formula is low in abrasivity, which is critical for those with a receding gum line. Once the soft tooth root (dentin) is exposed, it is highly vulnerable to wear; VITIS Healthy Gums cleans effectively without \"scrubbing away\" the delicate root surface.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduces Bleeding \u0026amp; Swelling: Zinc Lactate works to inhibit and reduce gingival bleeding while enhancing the antibacterial effect of the CPC.\u003c\/li\u003e\n\u003cli\u003eEnamel Reinforcement: Contains Sodium Fluoride (1450ppm) to strengthen the teeth and prevent cavities, especially in the vulnerable areas near the gum line.\u003c\/li\u003e\n\u003cli\u003eSoothes Sensitivity: By keeping the gums healthy and firm, it helps protect the areas where recession often leads to thermal sensitivity.\u003c\/li\u003e\n\u003cli\u003eSafe for Long-Term Use: A gentle, gluten-free formula suitable for anyone with chronic gum sensitivity or those undergoing orthodontic treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReceding Gums: Those looking to stabilize their gum line and protect exposed tooth roots.\u003c\/li\u003e\n\u003cli\u003eGingivitis: Individuals experiencing occasional bleeding, redness, or inflammation.\u003c\/li\u003e\n\u003cli\u003eSmokers \u0026amp; Diabetics: Groups at a higher risk for gum complications who require a more robust recommended daily care routine.\u003c\/li\u003e\n\u003cli\u003ePost-Surgical Care: Gentle enough to maintain hygiene after periodontal treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply a pea-sized amount to a soft-bristled toothbrush (such as the VITIS Gingival Brush).\u003c\/li\u003e\n\u003cli\u003eBrush at a 45-degree angle toward the gum line using gentle, circular motions.\u003c\/li\u003e\n\u003cli\u003eFor maximum results, follow with \u003ca href=\"https:\/\/www.dentaldirect.co.uk\/collections\/vitis\/products\/vitis-gingival-mouthwash-500ml\" title=\"VITIS Healthy Gums Mouthwash\"\u003eVITIS Healthy Gums Mouthwash\u003c\/a\u003e as an effective mouth rinse to ensure antibacterial protection reaches deep between the teeth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"VITIS","offers":[{"title":"Default Title","offer_id":50265832784214,"sku":"DA923","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/7533\/8070\/files\/da923-vitis-healthy-gums-toothpaste-100ml1.webp?v=1789141274","url":"https:\/\/www.dentaldirect.co.uk\/products\/vitis-healthy-gums-toothpaste-100ml","provider":"Dental Direct","version":"1.0","type":"link"}